Social Media – a new way to market

What is social media?
Social media allows web users with similar interests to share websites using social networking tools.

How it works
When a website receives interest from a social network community, the article/story/information can go viral. This means your story spreads by the power of social media. Thousands of visitors can land on your site in a few hours and create links to your content. These links can help your SEO.



Facebook is the world’s leading social networking website – for friends, colleagues, networks, groups. And, from the beginning of the “new media revolution”, it’s become one of the world’s leading marketing tools.

LinkedIn is a worldwide network of professionals and businesses – the Facebook of industry. This social networking community tool exists to connect businesses and employees. LinkedIn is highly optimised for SEO so that sites can appear high on the organic Google chart once established and connected.

Twitter is a social networking status-updating website that allows for quick communication with a worldwide community. Within 140 characters, Twitter users can share messages with the world – often linking to websites and blogs offering industry advice. This is great publicity for any business as it keeps a brand in the mind of the public.

Why it works
Good content spreads. So what is good content? The most popular, viral information on the web is one or more of the following: current, interesting, persuasive, entertaining. Tell people what they want to hear and they will listen to you.

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